Gp ice intro


As part of the grand launch of the new electric Porsche Taycan Turbo, 1993 was tasked with creating an artistically driven story in cooperation with GP Ice in Zell am See, Austria.

To create a stunning visual parallel that captures power, precision, and control we recruited Swiss figure skater Celine Blarer, whose skill and aesthetic prowess beautifully fused the lines of the frozen blue Taycan and the stunning Austrian scenery.

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Shot in a fast and dynamic style, using car-to-car and FPV drones, our goal was to place the viewer in the moment, suspending time as you are caught in this world of speed versus elegance. Amplified further by the building sound design, a uniquely composed score highlights the parallel line between.

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