Red Bull

Red Bull - Coastal Business

  • Content Production

To amplify Red Bull's German team riders, Vladik Scholz and Denny Pham, 1993 produced two skate focused films and a documenay for Red Bull Media House. The films were shot in LA and NYC, with each skater representing the city that best suited their style (Denny LA, Vladik NYC).

The ‘Coastal Business’ storyline also depicted what the contrasting cities offer.

The 10-week production window also produced a multi-part documentary and photography, shot by some of the finest skateboard filmers and photographers, collectively Russell Houghten, Chris Mulhern, Jonathan Mehring and Arto Saari.

Alongside Red Bull Media House releasing the films on their channels, the story was featured across a 20-page article in Monster and several lifestyle magazines.

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