1993

PARADE

Parade Magazine 01

Services
  • Content Production
Introducing

Newly launched skateboard marketplace platform, Parade tasked us with producing a magazine containing the various marketing material that had featured on their website.

To extend the reach of this material we opted for a smaller A5 zine-style, common amongst skateboard media.

Consisting of editorial, product photography, and interviews with skateboarders, photographers and designers the magazine was a reflection in print of the Parade online marketplace.

The zine also delivered the vital narrative of the parade marketplace model, with features on their partner stores illustrating their partnership and how it works.

The magazine design consisted of a clean format, left open intentionally to help shape the brand design of the newly launched platform.

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adidas Skateboarding