1993

LALA Berlin

EU Retail FW19

Services
  • Retail
Introducing

For the renowned Berlin fashion label, we created a pan-European retail campaign and pop-up store concept to support their Fall/Winter ‘19 Campaign. The pop-up stores were based inside the luxury department store, Alsterhaus, and Classico’s flagship store, which are both based in Hamburg.

The retail campaign was then rolled out across LALA’s owned stores and their portfolio of retail partners throughout Europe.

The retail campaign, which we designed, delivered and installed, consisted of window and in-store options, which were initially conceived in partnership with Berlin-based interior designer Linda Ehrl.

The pop-up’s, which we also built and installed, featured LALA’s latest collection and were opened by an initial launch party. Consisting of an interactive LED module that allowed customers to change the colour of the space. The pop-ups lead to increased brand exposure and higher sell-through.

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