One Star World Tour

  • Event

With the re-launch of the iconic One Star shoe, the Converse skate team embarked on a global tour of public demonstrations to highlight the product and brand. 1993 were responsible for the complete execution of the European leg of the One Star World Tour.

This involved designing the tour route and overseeing all operations and travel logistics on the tour. The 10-day tour stretched across, the UK, Spain, France, Netherlands, and Germany.

Centered around the fully branded One Star tour bus, the Cons team traveled to each leg of the tour, where we organised the skate demo event, team signing moment and media product presentation at each stop. The cities were London, Manchester, Madrid, Bordeaux, Paris, Amsterdam, Cologne and Berlin.

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