The full-scale trash can was the key component to the launch activations and we creatively scaled the can for further in-store use. This plinth sat alongside shoe-wall NYC subway tiles to further the signature model story.
To launch and celebrate the adidas Tyshawn signature shoe, we were tasked to develop European retail assets and execute a series of unique launch moments in the key European cities of London and Berlin.
We utilised a New York City trash can, which is one of Tyshawn’s favourite obstacles to skate at home, and built all retail and launch activations around this object.
The full-scale trash can was the key component to the launch activations and we creatively scaled the can for further in-store use. This plinth sat alongside shoe-wall NYC subway tiles to further the signature model story.