adidas Skateboarding


  • Content Production
  • Event

To communicate Mike Arnold as the latest adidas team member, 1993 produced an introductory skate video part complete with London premiere.

Working closely with Mike to illustrate his particular and unique style the film was shot in various countries over three months and directed by Jacob Harris.

The premiere was held in Camberwell, South London aimed to harness and bring-in the local skate community who largely reside in the area. The activation involved a themed indoor location utilising the campaign creative, mini-ramp build and organisation of a jam-format style comp for the participating crowd, which set the tone for the Mike film to be received.

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adidas Skateboarding