1993

adidas Skateboarding

SHIN

Services
  • Content Production
Introducing

To introduce the Polar Skate Co. pro and Chigasaki native Shin Sanbongi to adidas Skateboarding, we produced a full-length video part, which played around with the Wabi-Sabi concept.

This philosophy is deeply rooted in Japanese culture and describes finding perfection in the imperfection. This concept was applied to all the media produced, with exceptional work from photographer Zander Taketomo and filmer Chris Mulhern, who grasped the idea and brought it to life.

We handled all travel logistics needed for the film, which was shot in Taiwan, Detroit, Philadelphia, Los Angeles, New York and Paris. It included the support of his adidas Skateboarding teammates Dennis Busenitz, Silas Baxter-Neal, Niels Bennett and Filip Almqvist.

Strategically titled SHIN, for simplicity and clear direction, the content was not announced and very quickly spread from adidas Skateboarding’s social channels to global skate media with much applause.

Next Project

EU Retail FW19

LALA Berlin