adidas Skateboarding

Matchcourt Hi RX Na-Kel x Civilist

  • Retail

Na-kel Smith of Supreme and Illegal Civilization fame is well known for his unique colorway collaborations with adidas Skateboarding. To launch his latest Matchcourt Hi RX, elegantly crafted in rose pink, we choose to centre it around Berlin Fashion Week.

Partnering with Civilist, the Berlin-based skate and lifestyle store, which is located next to the main Fashion week venue, we crafted a stunning retail installation by taking inspiration from the rose petal embroidered on the shoe’s tongue.

Transforming the entire front-facing window we layered 9,000 real pink rose petals around a large flower installation, which elegantly showcased the shoe.

Additionally, we created custom seeding kits, which contained the shoes and a rose-scented candle, which were distributed to key influencers during Berlin Fashion Week.

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adidas Skateboarding