adidas Skateboarding

Miles Silvas 3ST.003

  • Campaign

As part of the on-going Rider Series collection by adidas Skateboarding, 1993 produced the global assets for Miles Silvas’ 3ST.003. The concept was designed around the skill of Miles and his ability to effortlessly skate switch-stance and regular footed on his board.

The film asset was based around ‘mirror-lines’, which is to do a series of tricks in a certain stance and then repeat the same tricks in the opposite stance. Shot by renowned skate film director Colin Kennedy, the camera movement needed to perfectly mimic each take to perfectly present the ease of which Miles can execute his tricks.

Sharing the same concept the key print asset was photographed similarly by Jeff Landi. Also production of all related social, digital and print assets for the global release.

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