adidas Skateboarding

Lucas Premiere ADV

  • Campaign

For Spring ’19 we produced a global campaign to push the new colorway’s of Lucas Puig’s pro model, the Lucas Premiere ADV. All content was shot in Lucas’ adopted home of Biarritz with support of his adidas Skateboarding and Palace Skateboards team-mate Chewy Cannon.

Using the Atlantic coastline as a backdrop it portrayed Lucas through his daily habitual routine. All cinematography was shot on 16 mm film by Robin Paillier, with Sem Rubio shooting all still photography.

The assets created were used for all adidas Skateboarding global channels; digital, social media, retail and print. Further use was supported by their key retailers and skate media partners worldwide.

Next Project

Website Re-Launch & Magazine Launch