adidas Skateboarding

Liberty Cup

  • Campaign
  • Retail

1993 designed the concept and produced all global marketing assets around the new Liberty Cup model for adidas Skateboarding. Inspired by vintage adidas court shoes, we led production of the key photoshoot at Flushing Meadows, New York, which is the home of the US Open tennis tournament and also a legendary skate spot.

We also produced all launch assets for adidas Skateboarding’s global promotional use. This included print, retail, digital and film components.

Additionally, we crafted a special edition Liberty Cup Newspaper that fully utilised all the photography from the New York shoot. This was distributed to adidas’ wholesale partners around the world. Selected retailers were served with an original and exclusively branded newspaper vending machine as sales display.

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adidas Skateboarding