adidas Skateboarding

Hélas Collab Launch SS 17

  • Event
  • Retail

adidas Skateboarding collaborated with Lucas Puig’s clothing brand Hélas Caps in 2017. The partnership was originally inspired by late 80s tennis, particularly locally based Roland Garros, which runs throughout this first collection.

Using the motto, “Fort Comme Une Pair d’as”, we created an elevated city Tennis club, housed in the Marais area of Paris.

The invitation was sent out to the Parisian scene, where they enjoyed a soirée on three levels, a rooftop bar, art gallery space and a lower level nightclub style zone, where Parisian rapper Kekra performed.

The Hélas x adidas collection was visualised throughout the venue with a multi-floor mannequin complete with floating tennis balls.

This retro Tennis vibe was extended to retail installations across European key cities and a further Roland Garros inspired seeding kit was sent to stores and influencers.

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Copa Nationale by Mike Arnold

adidas Skateboarding