Porsche Track & Snow Experience
To highlight the new Porsche Taycan Cross Turismo and Porsche’s experience platform, 1993 directed a showcase film of their 2022 Track & Snow Experience in Zell am See, Austria.
Shot in cinematic style using a RED Epic Dragon camera with Leica R lens, the film encapsulated the breathtaking local scenery, fast pace of the driving and documentary style of the protagonists.
Seen through the eyes of three influencers from various backgrounds, the film’s objective was to promote an exhilarating winter experience, from driving the Taycan Cross Turismo and skiing down Kitzsteinhorn to relaxing in the spa hotel.
