One Day in Paradise
To introduce the new Porsche Experience Center (PEC) at Hockenheim Ring, Germany, 1993 were selected to produce and direct a short film that carried the thrill, excitement, and experience of driving Porsche’s fleet of cars at this historical track.
Choosing a different perspective than the obvious, we focused on five female Porsche enthusiasts who all play a strong role within the Porsche community and captured their day in a natural way that was less focused on fast cars and more on fun and crew vibes.
The film succeeded to showcase all the elements that Porsche briefed and sent a strong message that fast cars and track racing doesn’t have to be a male dominated area.
