01 Puig Primeblue 1440x1440px

A first Push into a more sustainable Future

We produced the campaign for the ‘Puig PK Primeblue’, the first shoe by adidas Skateboarding made in part with Parley ocean plastic.

The campaign was shot in Biarritz, where Lucas lives with his family close to the ocean.

149 A6915 ret FINAL
149 A6152 FINAL